Content marketing in 2023 is the modern age gold rush. Great content attracts the right eye. Which makes great clients. Which makes your bottom line look great. On the other hand, producing high-quality content is difficult. Especially when you start. It’s not only that, but it might take longer if you are unsure what to write. Luckily, it’s not as hard as it looks.
If you are completely lost – the best first step is to think about your target audience. Ask yourself:
- How old is my target customer?
- Where are they from?
- What’s their background?
- What kind of questions do I get asked the most?
- What are people complimenting me about?
- Where do they hang out online and offline?
Having so many different options and time-consuming apps, social media platforms, online blogs, forums, and good content is what people are looking for.
What is good content? Well, there’s no one single answer. Again, it’s essential to narrow down your audience and consider what they might want to hear from you (except you being their best real estate agent).
If you are still puzzled, here are some topics to get you rolling::
- Different types of market analyses and forecasts: you are a professional in the field, and your insights are what people are looking for. Show your expertise and discuss what’s happening in this ever-changing industry.
- Financing and mortgage advice: In the same way it can be hard to find relevant information for blog post topics, clients can find it challenging to research financing and mortgage options. Share your knowledge and tips in an easy-to-read format.
- Neighborhood descriptions and area guides: statistics show that over 181,800 Gold Coast residents were born overseas as of 2021, representing 29.1% of the Gold Coast population. It is an excellent opportunity to attract these people to your website and provide them with valuable information, especially when choosing their temporary or even permanent home.
- Sales advice: not everyone can be a real estate agent, however, some people will try to do that at least once in a lifetime when trying to sell their home. Share some lessons on sharpening the skills and achieving the best results.
- Real estate innovations: AI is now becoming a part of most industries. Show people how it can help them create the interior, assist them in choosing what plants to buy for their new home, or change their wallpaper.
- Give people answers before they get a chance to ask a question: what are your reviews about? What did people like the most when working with you? What kind of questions do they usually ask? Use these insights to generate content that lots of people will relate to.
- Lessons learned: think about when you first started working in the industry and where you are now. Compare the situation and give people more behind-the-scenes information. You may have some fun stories to tell, maybe it’s something that shaped you the way you are. Put it all in writing.
Here are some of the main topics that your real estate blog could cover. Remember to add relevant keywords, correct metadata, and ensure that internal linking is in place and your content is original (unfortunately, Google and AI content is not a match made in heaven). This will help you rank higher on organic Google Search and generate more traffic that can eventually convert to leads or clients.
What’s going to be your next blog post topic?
Happy blogging,
Ged
